rust is one of the critical factors in a doctor-patient relationship. Healthcare being one of the key industries that involve critical patient information and sensitive health data, building patient trust has been an inbuilt value and a core component in the healthcare landscape. With the COVID-19 pandemic having disrupted the entire ecosystem, and hospitals taking on new challenges to mitigate the devastating impact, the new and emerging digital innovations also arise questions on data privacy, security and major other concerns that need to be addressed—in order to restore trust among patients.
While trust is a key component in engaging patients and building loyalty, it is also a business priority that enhances patient financial experiences. Healthcare consumers are increasingly relying on Physician review sites and over 90% of healthcare professionals agree that review sites have a direct impact on an organization’s reputation. In the world of consumerism where large enterprises revolve around the consumers, it becomes even more critical in the context of healthcare — where patients entrust their health and lives with their care providers.
As we emerge from the global pandemic, building patient trust will be an increasingly important factor that contributes to holistic care delivery of healthcare organizations. To ensure superior patient experiences and consumer loyalty, here’s a quick checklist that Hospitals and Practices need to consider:
- 01. Improve Patient Access to Care.
To facilitate patient access to care, Hospitals and Practices need to use a combination of patient care coordination strategies that support safe and secure access to Remote Patient Monitoring (RPM) solutions, digital healthcare technologies. While doing so they need to ensure trust by focusing on patient privacy, security and strictly adhering to the compliance standards.
- 02. Address the Significant Pain Points of the Patients.
When offering remote healthcare solutions, it is critical that care providers take new initiatives to provide a secure environment for the patients, while delivering personalized, continuous and cohesive care even in a remote environment. These remote patient monitoring solutions can be integrated with rich IoT-enabled real-time data to facilitate timely interventions and uninterrupted care throughout the patient journey.
- 03. Embrace Next-gen Tools and Technologies.
Hospitals and Medical Practices need to be quick in adopting new innovations that can transform patient engagementand experiences. From Artificial Intelligence (AI) capabilities like Machine Learning (ML), Deep Learning (DL), chatbots to Internet of Things (IoT), wearables, automation, and data-driven insights, healthcare systems are harnessing exponential technologies to deliver superior virtual healthcare experiences to patients and caregivers.
- 04. Continuous Learning and Education on Virtual Technologies.
With healthcare organizations increasingly adopting digital solutions, it is essential that clinicians and patients stay on top of these innovations and secure ways of navigating them. Virtual interactions powered by patients’ understanding of automated chatbots for appointment reminders, self-scheduling, pre and post-surgical care coordination, medication adherence, billing and payments can go a long way in simplifying healthcare experiences for all the stakeholders involved in the care journey.
- 05. Patient-centric Care.
There has been a paradigm shift in care delivery over the past decade. From Fee-for-service model to value-based care and reimbursements, Social Determinants of Health (SDOH) and population health management, the healthcare landscape has gone through major transformations that place immense focus on patients’ health and well-being. Care providers can design creative ways of integrating gamification and other patient engagement strategies to reduce friction, foster collaboration and boost patient-physician experiences.
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There are a million ways of reaching new patients, but ‘Trust’ is an incredible value that is earned with sincere and meticulous efforts involved in the care journey. Learn how digital patient engagement solutions can build loyalty among patients and foster brand value.
SolvEdge is trusted by 450+ hospitals, 3500+ Physicians and millions of patients around the globe to simplify and transform patient care. Discover how our experienced team of healthcare experts can elevate patient-physician experiences in your healthcare organization
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